While in London, you will find that the court emblem is affixed to some store fronts or packaging.
What does this emblem mean and what is its origin? Is it a guarantee of quality and is it possible to buy these products without breaking the bank?
What is the Royal Warrant Appointment?
The “Royal Warrant Appointment” is a mark of recognition for those who have provided goods or services to the court.
In order to receive royal approval, suppliers must show a white footing for 5 years and meet the requirements of the court: product quality and sense of service.
This prestigious title can be bestowed by Her Majesty The Queen (Elizabeth II), the Duke of Edinburgh (Prince Consort Philip) or the Prince of Wales (Charles). The supplier will then be granted the right to have the prestigious mention “By appointment of” on its logo, followed by one of the three titles of the members authorized to issue the title of official supplier to the royal family. For example: "By appointment of Her Majesty The Queen".
There are currently around 850 Royal Warrant holders, ranging from grocers, pharmacists and jewelers to plumbers, barbers and pest control services.
History of the Royal Warrant Appointment
The granting of a royal mandate is a tradition that began in 1155 during the reign of Henry II. At this time the competition for royal favor was intense and the monarch had the choice of the best craftsmen in the country.
In the 15th century, Lord Chamberlain, as head of the royal household, officially appointed tradespeople with a royal warrant - a practice that continues to this day.
From the 18th century, traders displayed the royal emblem in their premises and exploited this prestigious image for commercial purposes.
In 1840 the association "The Royal Warrant Holders" was created. Its main objective is to ensure the sustainability of the Royal Warrant as a valuable and respected institution. The association helps manage requests for new Royal Warrants and modifications to existing ones.
Which companies are excluded from the Royal Warrant Appointment?
The Royal Warrant is not granted for professional services such as banks, law or brokerage firms, employment agencies, government and media. Also excluded are activities in the field of entertainment such as pubs or theaters.
Do suppliers have to pay to claim the Royal Warrant?
Well, oddly, nothing!
Are there any rules to follow?
The British Royal Warrant is awarded to a company for all of its products and not for a single product.
A mandate can be canceled at any time and is automatically reviewed if the beneficiary dies or leaves the business, or if the business goes bankrupt or is sold.
Some examples of court suppliers
- Aquascutum: specialist in waterproof clothing and received its first royal mandate in 1897 by King Edward VII.
Barbour: the only clothing brand the 3 Royal Warrants, since it supplies the court of the Queen, the Duke of Edinburgh and that of the Prince of Wales.
Burberry : In 1901 Burberry was commissioned to design the uniform of British officers.
Floris: The pinnacle of traditional English perfumes. In 1818, King George 4 granted the 1st of the 20 “Royal Warrant” held by the House during its history, the current two being that of Perfumer of Her Majesty Queen Elizabeth II, and that of manufacturer of toiletries. for His Royal Highness the Prince of Wales.
Penhaligon's: Established in 1870, Penhaligon's supplied perfumes and ointments to the aristocracy and received its first royal mandate from Her Majesty Queen Alexandra in 1903.
Can we easily buy products supplying the yard?
In general, you will always find a little something on your purse such as tea, perfume or even chocolate. Take a look at J, Fortnum & Mason, or Harrods to discover their selection of products bearing the Royal Warrant.